Sunday, April 21, 2013

7 Critical Tips for a Fantastic Logo Design

When it comes to logo design, you ultimately want it to convey your brand in the best possible manner. At the same time you don’t want it to take up too much space. That is the greatest challenge – to be able to create a winning impact within the space constraints. 

Here are the 7 factors you need to consider to have a logo that spells success!

1. Research always helps in effective logo design
Never make the mistake of rushing into creating a logo design. Make sure you hire a designer that will do a fair bit of research to understand your company, its objectives and mission as well as your business goals – both short and long term. The designer should also know the demographics of the target audience.

2. Attractive and unique: two elements of great logo design
You would obviously want your logo design to catch the attention of the customer. At the same time it should not be screaming for attention. It should test the intellect of the customer; make him or her think a few minutes after seeing the logo. If you notice some of the top logo designs each of them have a unique aspect to it that depicts something about the company.

3. Simple and memorable logo design
One of things you and your Graphic designer really should focus on is to make sure your logo design is not too cluttered or too fancy. This will just confuse the customer. Ultimately you want the customer to remember your brand. That will only happen if the logo is easy to remember. Also be sure that the logo sends out positive signals to the customer.

4. Flexibility is a major issue in logo design
There are so many companies who invest a fortune on their logo design only to realize later that their logo doesn’t work on a product wrapper! What a waste of time and money! Your logo needs to be flexible enough to work and create a lasting impact on any medium whether it is a product wrapper, your company website or even any promotional materials you send out! That means you need to consider the size of the logo and the usage of appropriate colors. The colors used need to match well with any background while also helping the brand to stand out.

5. Never have excess clutter your logo in logo design
One critical mistake people make is to cram in too much information in their logo design. This makes your logo look cluttered not to mention the fact that customers will fail to remember your brand!

6. Use fonts that promote readability in your logo design
You might select a font that looks great on paper but when you use it in the logo it hampers readability. There is absolutely no point using classy fonts in logo design if they are going to prevent customers from remembering you. Make sure fonts are easy on the eye.

7. Usage of color in logo design
Great logo design will always focus on using complementary colors that looks good against a black or white background.

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Great offer to get your business online fast or portfolio for designers!
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Saturday, February 23, 2013

Photo Manipulation With Photoshop - Fantasy

Photo manipulation of beach scenery with dark clouds rolling in and a girl walking towards the sea.

Using the pen tool in photoshop the background was extracted, the girl is darken and slightly blurred.. two photo were used in this one of a beach and dark sky with clouds. Many of filters were added as well..

beach scenery with dark clouds rolling in

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Friday, December 28, 2012

Happy New Year Banner

Loads of layers, LOTS of glitter.. I had so much fun making this one!

Poster photoshop

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Monday, December 17, 2012

Menu Designs

This is my first attempt to design a menu. After much studying and classes I finally decided to give it a shot, although be a bit small menu, I thought it would be a good place to start:) Small. Most of the design is vector based , the rest finished off in photoshop... using bleed lines was easy to set up as well. This was a fun self disciplined project.I tried to give it a bit of a retro feel, lately going retro crazy.For this type of work I would charge $150.00 to $200.00 dollars along with 3 free edits.

Graphics , Print

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Sunday, December 16, 2012

Web Works~ Headers~ Banners~ Backgrounds

Yesterday I played most of the day with making web backgrounds, headers,and banners. This collection is another "love" of mine.. I love to alter things and scrapbooking is another hobby I added to my list:) I love to create whether it's diaper and towel cakes, candy bouquets and gift baskets, scrapbooking, altering "trash" or  goodwill finds, and now graphics... I'm not limited mind-wise when it comes to this field as I have so many interests in this area it's hard to keep up.

Here is what I came up with so far... and you can purchase a six pack of digi papers I made for the photo below  Here
Most of all have FUN and create your little heart out:) I also have a photo of a retro header I did in teal.. and as always I'm available for hire , just pop on over to my "contact" page.

Retro, Teal

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Sunday, December 9, 2012

Giveaway~ Contest!

Love vintage? Want to win this Vintage Facebook cover for your fan page or personal page? I will edit text to say whatever you please!

Only rules are comment here, and subscribe to my blog.That's it!  Giveaway will run starting today and end 12/12/2012.CLOSED

Vintage Graphics

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